I had never seen or heard of the Nitro till January of this year. I happened to be looking through the sales ad for used cars and noticed this bright red SUV. I went to the dealer to check it out. I loved the look and couldn't believe I had never heard about this vehicle before. I bought one in February. I can't say that I have seen any newspaper ads or TV ads for the Nitro. Not in my area of PA anyway. A well kept secrect.