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DaimlerChrysler Canada: The All-new 2008 Dodge Avenger is the First Dodge Mid-size Passenger Car in Canada in Eight Years

Detroit, Tue, Jan 9, 2007 - The Dodge brand expands in Canada with the 2008 Dodge Avenger — an all-new mid-size sedan that combines bold, aggressive Dodge styling with innovative interior features, loads of safety features, performance and fuel efficiency. Avenger also is the Dodge brand’s first mid-size car to offer all-wheel-drive capability combined with a sport-tuned suspension, performance steering and Electronic Stability Program (ESP) with Traction Control and Advanced ABS, all of which combine to give Avenger its on-road performance attitude. And with a starting Canadian Manufacturer’s Suggested Retail Price of $21,995 (excluding a $1,200 destination charge), the all-new Avenger also comes at a surprisingly affordable price. Avenger builds on the strong sales success that Dodge Caliber and Charger have forged in Canada. Caliber is expected to achieve 2006 calendar year sales of more than 18,000, and Charger is expected to end the year with sales of approximately 7,000 units. This all-new mid-size sedan also marks a milestone in the Dodge brand’s car renaissance. From Viper to Caliber, and every segment in between, Dodge raises its vehicle lineup to a new level.
"Strong sales of the Dodge Caliber and Dodge Charger tell us that Canadian shoppers want cars with strong personalities and good value," said Judy Wheeler, Vice President, Marketing, DaimlerChrysler Canada. “In 2007 the Dodge brand will expand its car lineup with the 2008 Dodge Avenger, a mid-size vehicle with muscle car attitude and economy car fuel efficiency.”
The 2008 Dodge Avenger will be available in dealerships in the first quarter of 2007 and in global volume markets in the first half of 2007. Four models will be offered in Canada: Dodge Avenger SE, Dodge Avenger SXT, Dodge Avenger R/T, and a first for Dodge in the mid-size segment, Dodge Avenger R/T AWD (available later in 2007).
Bold, Aggressive Dodge Styling
The 2008 Dodge Avenger builds on the bold, aggressive styling, performance and excitement of the Dodge Charger, bringing Dodge attitude to the global mid-size car segment.
“The all-new Dodge Avenger brings Dodge-brand American muscle car heritage into the global mid-size car segment,” said Trevor Creed, Senior Vice President–Design. “Avenger does for the global D-segment what Caliber has done in the global C-segment — it offers a unique alternative to the competition.”
From the front, there’s no mistaking Dodge’s heritage in Avenger’s aggressive exterior lines. The brand’s signature crosshair grill makes this mid-size car look like its ready to pounce. Large, modern quad headlamps, housed in black, add to Avenger’s menacing glare. The Dodge Avenger’s chrome grille with black texture accentuates the vehicle’s serious, almost sinister appearance. A stamped formation carries the vertical lines of the cross hair grille over the hood.
Avenger’s side profile shares some more family traits with the Dodge Charger. Muscular rear shoulders, a sleek rear spoiler and modern yet menacing quad headlamps embody the Dodge brand attributes of bold, powerful and capable. Avenger’s long greenhouse is created by high-gloss black appliqués on the B-pillars, which make this mid-size sedan look like it’s pouncing forward, even when it’s at a standstill.
From the rear, large, expressive tail lamp modules placed at the corners frame the deck lid. A finely-tuned body-color spoiler is sleekly integrated in the deck lid. A decklid spoiler and chrome-tipped dual exhaust outlets communicate the performance capability of the Avenger R/T’s 3.5-litre engine.
Impressive Interior Makes Bold Statement
Graphic design elements, which set the new 2008 Dodge Avenger’s exterior design apart from the competition, also are evident throughout the vehicle’s spacious interior.
Carefully matched grains and low gloss levels contribute to Avenger’s rich-looking interior surfaces. The instrument panel top pad features Franklin grain with a low-gloss finish. The center stack features a Stipple grain with low-gloss finish to match the top cover, defroster grille, driver cubby and Dodge logo on passenger side surrounds. From the cluster bezel to climate control knobs, circles are a primary graphic element repeated throughout the Dodge Avenger’s interior.
Taking a cue from the brand icon — the Dodge Ram — the Avenger’s center stack features a V-like ram’s horn shape that surrounds the gated shifter bezel and serves as a design focal point. Avenger’s center stack features dual heating and air conditioning vents. A large opening below the vents provides room for either the standard AM/FM/CD radio or the available cutting-edge MyGIG™ Multimedia Navigation/Audio/Entertainment/Communications system. On vehicles equipped with the UConnect Hands-free Communication System, phone buttons are packaged in the radio control head for easy access and a clean, streamlined appearance.
Unique to Dodge Avenger in the mid-size segment is an available cooled beverage storage bin. Housed in the passenger side upper instrument panel, the bin can hold as many as four 12-oz. beverage cans.
Avenger’s interior provides comfortable seating for the driver and as many as four passengers. The interior cabin is extremely spacious with 2,900 litres (102.3 cubic feet) of room. Volume in the trunk is a competitive 368 litres (13 cubic feet).
Available All-wheel-drive, Sport Suspension and Performance Steering Accentuate Avenger R/T’s On-road Attitude
The Dodge Avenger R/T also is the brand’s first mid-size sedan to offer all-wheel-drive capability (available later in 2007). Avenger’s all-wheel-drive system works on demand, driving only the front wheels until power to the rear wheels is needed. This system provides added traction on snow, ice and other low-traction surfaces without having to be switched on and off. All-wheel drive also is used on dry pavement between speeds of 40 and 100 km/h (25 and 65 mph) to enhance handling during performance driving. All-wheel-drive, combined with a sport-tuned suspension, performance steering and ESP with Traction Control and Advanced ABS, all combine to give Avenger its on-road performance attitude.
Powertrain Options Deliver Excellent Power, Fuel Efficiency and Flex-fuel Availability
Three engine options power the 2008 Dodge Avenger: the new standard 2.4-litre four-cylinder World Engine, an available flex-fuel 2.7-litre V-6 engine and an available 3.5-litre V-6 engine coupled with a new six-speed automatic transaxle with AutoStick®.
The standard 2.4-litre World Engine four-cylinder engine in the 2008 Dodge Avenger SE and SXT will rival the best in the mid-size car segment when it comes to fuel economy. Mated to a four-speed automatic transaxle, this new engine provides a 15 per cent increase in horsepower (173 horsepower vs. 150 horsepower).
The optional Flexible Fuel Vehicle (FFV) 2.7-litre V-6 engine in the Dodge Avenger SXT provides value- and performance-conscious consumers the power of a V-6 engine with a price that compares with the competitions’ four-cylinder engines. Avenger’s 2.7-litre V-6 engine produces 189 horsepower and 191 lb.-ft. of torque, providing more low-end torque (at an rpm 850 lower) compared with the 2.7-litre engine it replaces. This 2.7-litre V-6 engine also can operate on any blend of gasoline and fuel-grade ethanol up to E-85.
Dodge Avenger R/T and R/T AWD sedans feature a standard a 3.5-litre V-6 engine that produces 235 horsepower and 232 lb.-ft. of torque coupled with a new six-speed automatic transaxle that comes standard with Auto Stick. The combination of the upgraded 3.5L V6 engine and six-speed automatic transaxle delivers excellent performance and fuel efficiency, as well as smooth quiet operation.
The 2008 Dodge Avenger R/T’s six-speed automatic transaxle provides quicker standing-start acceleration than a four- or five-speed transaxle because of its numerically higher first gear ratio.
Innovative Technologies Make Life Easier and Safer
In addition to Dodge Avenger’s bold, aggressive design and functional interior, this all-new mid-size sedan also features a slew of new technologies unique in the segment.
These features include:
  • Chill Zone™ — a storage compartment in the top of the instrument panel that holds up to four standing 12 oz. beverage cans
  • A heated/cooled front cupholder that keeps cold beverages cool and hot beverages warm. The system heats to 60 degrees Celsius (140 degrees Fahrenheit) or cools to 2 degrees Celsius (35 degrees Fahrenheit)
  • YES Essentials® fabric — an easy-care, soil-repellent and anti-microbial textile that protects seats from stains, odours and discoloration
  • Heated cloth seats
  • An available DVD rear-seat entertainment system that includes AM/FM stereo radio with MP3 playback capable CD/DVD player, six-disc CD/DVD changer and SIRIUS Satellite Radio
  • LED interior lighting with high-focus white lights that provide directional lighting in both the front and rear seats
More @

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All-new 2008 Dodge Avenger Packed with Style, Performance and Value Price in Crowded Mid-size Segment
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