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January 23, 2007
By Editors of Motor Trend
Truck Trend,

"The Mopar performance brand could be coming to Jeep, that is, if a top Chrysler exec has her way.

At the Automotive News World Congress, Christine Cortez , DaimlerChrysler's vice president of global service and parts, announced that Chrysler would like Mopar to tackle the off-road world the same way it conquered the drags strips in the 1960s.


It could be a smart move. With Jeep as part of the DaimlerChrysler Group, spreading the Mopar image to off-road enthusiasts would be a method of expanding the brand while remaining within the Chrysler family.


While not as popular as it was forty years ago, Mopar loyalists continue to devote themselves to the performance brand. Recently, Mopar has sponsored a Dodge Viper in the relatively new sport of drifting in an attempt to build a younger consumer base and Mopar parts have also been available for the outgoing Dodge Neon SRT4."



LINK:
Truck Trends .com
 
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